Strike Out Hunger website
Working in collaboration our team at Swanson Russell and Food Bank for the Heartland, Wheelhouse built on the print concepts to create a responsive site that is cohesive to the campaign while presenting the user with an engaging and interactive experience. A large amount of vital content is disseminated through a combination of text areas, info graphics, and images — including a scoreboard that tracks donations and creates a friendly sense of competition between corporate sponsors and participating Baker’s locations. This format also allowed most text elements to be designed in such a way that they can be easily edited and maintained by Food Bank for the Heartland.
In addition, to address the yearlong strategy, the final content and imagery on the homepage was updated to reflect the winning results from the campaign. This now serves to celebrate the winners, offer ways to donate year-round, and counts down the days until the next summer campaign begins.
Full case study: http://wheelhousecollective.com/portfolio/strike-hunger/