![brand identity visual identity identity logo Logo Design restaurant cafe pizzaria italian](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a88746173984363.6499e5a1386e8.jpg)
PRONTI is a modern Italian pizzeria in Krakow.
TASK: Convey the mood of Italy - rest, ease, fun. But it was necessary not to use the colors of the Italian flag.
I made an analysis of competitors in Krakow and a map of associations. After that, I had a clear vision of the pizzeria concept.
SOLUTION: I chose orange as the main color to convey the mood of Italy. The second color is blue for freshness and to balance the bright first color. I create an emblem, which reflected associations with Italy and pizza.
![brand identity visual identity identity logo Logo Design restaurant cafe pizzaria italian](https://mir-s3-cdn-cf.behance.net/project_modules/1400/91cf6d173984363.6499e5a13dfe6.jpg)
![brand identity visual identity identity logo Logo Design restaurant cafe pizzaria italian](https://mir-s3-cdn-cf.behance.net/project_modules/1400/18a92b173984363.6499e5a13a454.jpg)
![brand identity visual identity identity logo Logo Design restaurant cafe pizzaria italian](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d2c37b173984363.6499e5a136824.jpg)
![brand identity visual identity identity logo Logo Design restaurant cafe pizzaria italian](https://mir-s3-cdn-cf.behance.net/project_modules/1400/803688173984363.6499e5a13d0ac.jpg)
![brand identity visual identity identity logo Logo Design restaurant cafe pizzaria italian](https://mir-s3-cdn-cf.behance.net/project_modules/1400/30839c173984363.6499e5a13c27d.jpg)
![brand identity visual identity identity logo Logo Design restaurant cafe pizzaria italian](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5e7718173984363.6499e5a13ef1c.jpg)
![brand identity visual identity identity logo Logo Design restaurant cafe pizzaria italian](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9637d8173984363.6499e5a1394ab.jpg)
![brand identity visual identity identity logo Logo Design restaurant cafe pizzaria italian](https://mir-s3-cdn-cf.behance.net/project_modules/1400/212290173984363.6499e5a13b33e.jpg)
![brand identity visual identity identity logo Logo Design restaurant cafe pizzaria italian](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9211e5173984363.6499e5a137767.jpg)
![brand identity visual identity identity logo Logo Design restaurant cafe pizzaria italian](https://mir-s3-cdn-cf.behance.net/project_modules/1400/39a9f0173984363.6499e5a13594e.jpg)
![brand identity visual identity identity logo Logo Design restaurant cafe pizzaria italian](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2e89fd173984363.6499e5a13498c.jpg)