茶点子是一家以中式茶饮为基础，调配适合现代年轻人口味的线下茶饮品牌。
品牌希望保留中式韵味的同时，贴近现代年轻人审美。
传递放慢脚步，体验生活的品牌态度。
于是我们保留了代表中式底蕴的“隶书”“竖排”“书法”等元素，
同时加入了代表年轻化的“淡雅”“极简”“扁平”，
两者相融传递品牌内涵。
品牌希望保留中式韵味的同时，贴近现代年轻人审美。
传递放慢脚步，体验生活的品牌态度。
于是我们保留了代表中式底蕴的“隶书”“竖排”“书法”等元素，
同时加入了代表年轻化的“淡雅”“极简”“扁平”，
两者相融传递品牌内涵。
"ID-TEA" is an offline tea brand rooted in traditional Chinese tea culture, tailored to suit the tastes of modern young people. The brand aims to retain its Chinese charm while aligning with the aesthetics of today's youth, promoting a brand attitude of slowing down to experience life.
Thus, we've preserved elements that represent the depth of Chinese culture, such as "clerical script", "vertical layout", and "calligraphy". Meanwhile, we've also incorporated elements that reflect a youthful vibe, such as "elegant", "minimalistic", and "flat design". The fusion of these two aspects conveys the brand's essence.
Design:YUYUSTUDIO
Brand Strategy：momo、Wmc
Copywriting：Wmc
Designer：momo、Easy
3D：椰子
THANKS FOR WATCHING
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