Pedro Monteiro's profile

Pluma®

Pedro Monteiro
•
Seguramente mais leve
 
Pluma® was the brand of a global project developed at Brandia to endorse Galp Energia´s innovative lightweight  gas cylinder. A 100% portuguese project from the engeneering to the design, branding and naming, where Pluma® stands for "feather", reinforcing the product lightweight advantage. Worldwide awarded with some of the most prestigious prizes such as a Red Dot Design award, among others, Pluma was intended to gain the top of mind of its own product category. A ambition that was well succeded in the way consumers uses  "Pluma" word to refer any lightweight gas cylinder. Not only the one from Galp Energia. 
brand strategy brand naming Brand Signature Lauch Event planning Communication Design promotion and activation
brand strategy brand naming Brand Signature Lauch Event planning Communication Design promotion and activation
brand strategy brand naming Brand Signature Lauch Event planning Communication Design promotion and activation
brand strategy brand naming Brand Signature Lauch Event planning Communication Design promotion and activation
brand strategy brand naming Brand Signature Lauch Event planning Communication Design promotion and activation
brand strategy brand naming Brand Signature Lauch Event planning Communication Design promotion and activation
brand strategy brand naming Brand Signature Lauch Event planning Communication Design promotion and activation
brand strategy brand naming Brand Signature Lauch Event planning Communication Design promotion and activation
brand strategy brand naming Brand Signature Lauch Event planning Communication Design promotion and activation
brand strategy brand naming Brand Signature Lauch Event planning Communication Design promotion and activation
brand strategy brand naming Brand Signature Lauch Event planning Communication Design promotion and activation
brand strategy brand naming Brand Signature Lauch Event planning Communication Design promotion and activation
brand strategy brand naming Brand Signature Lauch Event planning Communication Design promotion and activation
brand strategy brand naming Brand Signature Lauch Event planning Communication Design promotion and activation
brand strategy brand naming Brand Signature Lauch Event planning Communication Design promotion and activation
brand strategy brand naming Brand Signature Lauch Event planning Communication Design promotion and activation
brand strategy brand naming Brand Signature Lauch Event planning Communication Design promotion and activation
brand strategy brand naming Brand Signature Lauch Event planning Communication Design promotion and activation
brand strategy brand naming Brand Signature Lauch Event planning Communication Design promotion and activation
brand strategy brand naming Brand Signature Lauch Event planning Communication Design promotion and activation
My Personal Contribution:
 
Brand Naming | Brand Communication Signature | Brand Creative Strategy | Copywriting | Activation Planning | Promotional Campaigns | Retail Communication
 
Agency: Brandia
Client: Galp Energia
Pluma®
Published:
Pedro Monteiro's profile

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Pedro Monteiro's profile
Lisbon, Portugal

Pluma®

Seguramente mais leve Pluma® was the brand of a global project developed at Brandia to endorse Galp Energia´s innovative lightweight gas cylinde Read More

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Creative Fields

Attribution, Non-commercialAttribution, Non-commercial