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    First of all, we let young people express their dreams, plans and fantasies on different supports (boards, social networks, and the avantdemourir… Read More
    First of all, we let young people express their dreams, plans and fantasies on different supports (boards, social networks, and the avantdemourir.com website). They just had to complete the following sentence «Before I die, I want... » with the following message « Let’s meet again in 6 days, to find out how we can achieve all of this. » A week later, we revealed the campaign’s core message, the key to achieve one’s dreams: « Every single year, more than 1 500 young people are unable to fulfill their dreams owing to drink driving. So to ensure that you get home safely, make sure to choose a sober driver. » In collaboration with the artist Candy Chang. Direction de création : Alexandre Drouillard, Mickael Jeanne Conception rédaction : Mehdi Arabat-Ziane, Julie Moreno Direction artistique : Caroline Guittonneau Read Less
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Responsive Design // An interactive website that assembles all the #AvantDeMourir content.