Art direction - Vytautė Čėsnaitė

 Graphic design - Vytautė Čėsnaitė

Photography - GritaxGrita

Post production - GritaxGrita

Copywrite -Vytautė Čėsnaitė

MUA - Edita Mockevičiūtė

 

 

 

Many people see freckles as a shameful feature for which you are sneered down, especially while still at school. As freckles are ugly and sometimes even disgusting for many, quite often people who have them try to hide or get 0rid of them.

Wanting to change the set attitude - this social problem for this advertisement I have chosen the ancient Greek sculptures, which are still considered as the beauty standard. In the advertisement I connect two contraries beauty and unattractiveness, freckles on the sculptured faces. In this way, I try to shape a different attitude in society towards freckles, to see them as a feature of a beautiful person