Rebranding for Net Anders Werken (concept)
Unfortunately this presentation is only in Dutch.
Net Anders Werken is an initiative for freelancers to utilize daily 'empty' spaces, such as; theaters, churches, community houses, government buildings, and use them as their office for the day. The concept is based on the rising freelancers and 'zzp-ers' in the Netherlands. At Net Anders Werken you can sit at a luxury desk, drink coffee, get in contact with like minded people or new clients, work in silence and meet up with your colleagues - All for free!
It is the new way of working. Flexible, easy and collective.
This is a pitch that I and my companion (Cisster) made for the organization. This pitch is still pending / in concept phase.
Net Anders Werken has both a famine, soft and supporting side as it does a hard business side. The corresponding colors tell the story. The logo is build out of blocks stacking together, symbolizing co-creation and community. Using to Gestalt Design we see each block differently, the hole is greater than the sum of its parts.
Because the organization has multiple locations all over the Netherlands we wanted to create a graphic style that goes with the aesthetics of the building. The concept is to call all the locations Net Punt with the extension of the building, for instance: Net Punt Park Theater Eindhoven. The graphics can be used separately from the logo, to connect with the existing branding of the location.
With branding it is always difficult to imagine how to continue. So we created 3 phases. Zero is the phase that they can start with now, no costs - just internal changes to be more visual to the existing visitors. In Phase 1 we create the new corporate identity.
Phase 1 is focused on internal communication, towards all the existing stakeholders. Phase 2 directs towards getting new businesses in, attend to new freelancers and finding new partners to connect with.
Please contact me if you have any comments or feel like having your own company analysis plus rebranding ;)
