Dole Label Redesign
2018 - Student Project
Overview / The objective of this redesign is to create a visually captivating and cohesive label that effectively communicates the product's flavor combination, showcases the brand's commitment to quality, and appeals to consumers seeking a refreshing and flavorful juice option.
The redesigned can label aims to create a strong shelf presence and attract consumer attention in a highly competitive market. The combination of vibrant fruit imagery, complementary colors, and clean typography creates a visually appealing and distinctive label design. The unique visual identity helps the product stand out among competitors, making it more likely to catch the eye of consumers seeking a refreshing juice option.
