The corporate identity project was developed by order of the organizers of the annual festival
"La tomatina", held in the city of Bunol. An important style criterion was to make it expressive, bright, eye-catching, arousing people's interest
The most important elements that were developed in the first place were posters, which were then hung around the city and encouraged the audience to attend the event.
Also developed designs for printed materials - a business card and a ticket. Bright contrasting colors were chosen as corporate colors. Blood red and black. They emphasize the expressiveness and eccentricity of the event.
The booklet was developed for distribution to the audience with detailed information and a schedule of activities for the days of the festival. The booklet is designed in the same style - expressive, defiant, but at the same time stylish and modern.
Branded items of clothing and accessories have been designed so that a person can use them in everyday life outside of the festival itself
