David Jones run a bi-annual beauty campaign comprised of a 64 page catalogue, digital and JCDecaux artwork. The Winter ’13 campaign featured David Jones fashion ambassador, Miranda Kerr, while showcasing international and local cosmetics brands available at David Jones. Initial concepts are created for each season, which are applied to each brand throughout the campaign. All concepts must be hand drawn and supported by reference material for the client and vendors to approve. These concepts are then used for photography and styling direction at the photo shoot.

 

Photographer: Dieu Tan, Ian MacPherson. Stylist: Jenni Booth.

 

Awards: Winner, 2013 Australian Catalogue Awards, Fashion Accessories & Personal (Distribution over 250,000 Catalogues): David Jones Beauty Book Winter 2013