Today, feminine health and hygiene brands are spending millions of dollars on design campaigns but they still haven’t addressed the female need for discretion and privacy in the marketing and packaging of feminine sexual health and hygiene products. The identity of a woman is strangely absent from the design conversation within this category. Consumer life is very saturated with visual noise, unclear choices and obfuscation. In a cluttered world, brands need to simplify the process while embodying the values and dignity of the consumer.
I have created a lifestyle brand which embodies a new head space and shift of consciousness that manifests with products packaged and designed to resonate specifically with young women. This thesis was created to help women feel supported via packaging dignified with a sense of confidentiality and sensitivity when purchasing sexual health products. Through better design, women will be free to shop absent of the perceived stigma associated with the products.