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Ambar from Cervecera del Centro appears into the commercial scene as a new craft brand, at the exact time when such concept gets trendy and satur… Read More
Ambar from Cervecera del Centro appears into the commercial scene as a new craft brand, at the exact time when such concept gets trendy and saturates the Costa Rica market. This movement as a whole gives rise to a series of loaded and scandalous tags and designs targeted to young consumers. Since our brand is a part of the Märzenbier Premium category, we had to create a balance between elegance and quality, style, and beer heritage with a neat tag. The flavour of this beer is very sophisticated, and its image needs to match in order to look clever and glamourous, that's why this label is very simple and clean, to glorify the ambar color's beer and the bottle. Read Less
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Art Director/ Designer: Kenneth Prieto
General Directors: Javier Mora Pablo Chaves

Thanks to Noelia Badilla for some of this pics.