ABOUT BRAND
Dream Factory has been producing Montessori children's toys and corporate gifts since 2015 for various brands that want to please their employees and their little ones! Production is located in Newcastle, Australia. The brand's toys are sold in the US and the EU. Toys are made by hand and in small batches, using natural materials and safe paints
TASK
Develop a corporate identity for the brand, taking into account their history, values and style. Corporate identity should reflect the brightness, but naturalness of the colors used by the brand.
A must have for both moms and kids
SOLUTION
Logotype & logomark
The font part of logo consists of a few children's letters, which are interconnected like puzzles. The brand's toys work in such a way that they can be fastened together like puzzles, which is reflected in the logo. Above the letter "M" a wave appears, symbolizing the origin of the brand — Australia
For the brand was created a koala-logomark. Koala is a direct connection of the brand with the country where it comes from — Australia. And one of the cutest animals. He is, as it were, the "main" among the brand's toys: he introduces the child and parents to everyone else, talks about various news, discounts, promotions and other things. Koala Manager :)
Pattern
The corporate pattern for the brand consists of drawings that children draw the very first in their lives: a flower, a heart, a leaf. The pattern is used in different media and social networks and slightly modified in different situations
Colors
The brand is inspired by nature, its bright but natural colors. These colors were chosen for the brand. The trick is to use many colors at once, creating the effect of bright puzzles
Packaging
Different packaging has been developed for the brand: boxes for the delivery of toys or sales in retail stores, bags for buying toys in the brand's company store and fabric bags for storing toys
The philosophy of the brand is that every toy for a child is his new friend. Therefore, each box with a drawing of a specific toy, its greeting to the child and a corporate pattern
Each toy comes with a branded label that welcomes the child and reminds them of the brand's
values and the materials it uses
Each purchase is accompanied by a personalized gratitude card for the purchase, with a picture of the purchased toy. The name of the child for whom the toy is intended is entered in the free field
When buying in a store, the toy is folded into a fabric bag with a branded patch and pattern. After that, this bag is placed in the brand's branded bag with handles
Merch
The brand has its own blog club, where doctors, psychologists and other experts give advice on raising children. A branded merch was developed for this club
Social media
A system has been developed for the Instagram feed, which has different headings: tips for moms, discounts, toy reviews, and others. The photographs of the brand use a lot of photos of children with toys, children at play, a lot of light and warm processing
Thank you for watching!
You can order a thoughtful corporate identity for your brand from me.
I work carefully and with love!
