As youth today are well rounded, where they have no longer satisfying of reading for the entire day. Yet, they also much concerning about their fitness and health. Therefore, we brought Penguin to their active lifestyle and connecting with them again. 

Of a timeless classic setting-Romeo and Juliet, we are hosting marathon which aiming to get them run together in collaboration with Nike. A limited collection of Penguin x Nike merchandise can be collected after the events. These collections are bound to fire up their reading time by constant energizing their thoughts and emotions.

Sketches & Development