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TAOBAO-Goods Character Design|淘宝拍拍乐50个商品公仔IP形象设计

3D Art
Photoshop

TAOBAO-IP Creative&Design|淘宝拍拍乐50个商品公仔IP形象设计

May.¹⁰.2023
Client :淘宝
Agency: 混合兽Unione

这次,淘宝与混合兽团队再度一拍即合,创作50+全新的潮流商品公仔
从0到1一起打造「淘宝拍照」最新互动游戏——拍拍乐
基于大家日常的网购习惯,我们从中挑选出一批商品代表,并将其制作成元气十足的3D商品公仔
用户通过手机淘宝参与拍拍乐互动,即可收集公仔,赢取大额红包(两眼放光.jpg✨)

This time, Taobao and UNIONE cooperated to create 50+ new 3D characters
We created an interactive game called PAIPAILE, which is aiming to instruct cosumers to take a phote of the product with TAOBAO camera.
Based on people's daily online shopping habits, we selected a group of product representatives and made them into 3D product characters.
Consumers can collect the characters and win money by participating in the interactive game.

#IP Design# #3D#

TAOBAO-Goods Character Design|淘宝拍拍乐50个商品公仔IP形象设计
Published:

TAOBAO-Goods Character Design|淘宝拍拍乐50个商品公仔IP形象设计

Published: