McTruths
Burger King
Burger King
Sailor Studio had the privilege to work on the production of the videocase for the campaign "Truth Above Rivalry" for Burger King®, in partnership with the agency DAVID.
Burger King®, a brand known for raising and supporting impactful social discussions, launched this action on April Fools' Day, with the aim of inviting Brazilians to reflect on the consequences of false information. The campaign, aired on April 1st, highlighted the lies spread about the brand's competitor, emphasizing Burger King's commitment to truth as a fundamental value.
Credits
Agency: David São Paulo
Client: Burger King
Year: 2022
Year: 2022
Sailor Studio
Executive Directors: Luccas Oliveira, Gustavo "GGA" Almeida
Project Manager: Gustavo Veloso, Luiz Alejandre "Ryan"
Motion: Rafael Matheus, Vitor Mendes, Guilherme Micsik, João Matheus
Editor: Nilton Ferreira
Audio: A9 Audio
