We went deep into the woods for this one.
Our friends from This is Pacifica asked us for our help to bring this character brand to life.
To help develop this identity we went to the motion capture studio and transformed the 2D typography into a 3D moving character.
The challenge was to take an abstract typography, not a character design, and figure out how it would behave.
Not only the anatomy, where the elbows and knees bend, how it moves, etc, but mainly in terms of its personality. What makes it a troll?
By capturing the performance of an actor, the typography gains human-like characteristics and is able to convey emotion.