Vitrophanie MAC/VAL
Featured In
"Du Pareil au mème"
MAC/VAL Musée d'art contemporain du Val-de-Marne

Collectif 1.0.3 & MyNameIsWendy
A "meme" is an idea, behavior, or style that spreads from person to person within a culture. A meme acts as a unit for carrying cultural ideas, symbols, or practices that can be transmitted from one mind to another through writing, speech, gestures, rituals, or other imitable phenomena with a mimicked theme. Supporters of the concept regard memes as cultural analogues to genes in that they self-replicate, mutate, and respond to selective pressures.
For example, we can see a collective practical of the web in the "Harlem Shake”'s meme, way of considering different numerical usings. Towards them, our behaviours and sensibility are suffering very huge mutations. Becoming conscient and sometimes part of this actuals transformations is the interesting point of view for us, like artists in residency in a highschool, on the invitation of the MAC/VAL, Museum of Contemporary Art of Vitry/Seine, in the suburbs of Paris, France.
There, we have thought a project based on the "Hadoken", a way to revisit the traditional class portraiture, playing with different movements inspired by video games (Street fighter for example). We have imaginated this sort of communication between teachers and students of the highschool...
It s also a way of speaking about active social links in there.
From a defined list of body movements, extracted from video games, students are striking a pose in the air like the Darth Vader Chokehold's, the Doble Kamehameha's, the M.Bison Leviatation's, the Mega Buster's, the Vader + Bison Psycho Mantis'...
We invited the duo of french graphic designers "My name is Wendy" to do the edition with us for their special graphic view.
Then we decided together to convert and print our hadokening's population on stickers, elements of an edition called "Leporello", a kind of big gatefold.
Without any indication to paste stickers on it, people are free to make their own piece of art by putting the stickers wherever they want.

Collectif 1.0.3
Created in 2002 by Anne Couzon Cesca, Arnaud and François Bernus,
Graphic design, graphic concept : My Name is Wendy
Art project, photos : Collectif 1.0.3
Collectif 1.0.3 takes its name from the way of naming softwares.
Underlining his interest in the computer world, this title also reveals a group functioning, placing at the same level of the unity and singularity of all its members. It also reveals the tension and wealth inherent to a collective approach to an artistic creation.
Reflecting further on the human organization forms, it draws a research, accurately inscribed in his contemporary time on flows, about networks, forms of human organization (from the car park to the library, the hard drive disk to subway maps), the digitization and data archiving. The titles of the same works (URL trips , Roll'ywood, MISMA whose logo was inspired by that of NASA's one) demonstrate how Collectif 1.0.3 takes possession of technologies and apparently non artistic universes to make them meditative subjects and aesthetics objects in
which vertigo and poetry are never far away...

1st part on Behance here
Vitrophanie MAC/VAL

Vitrophanie MAC/VAL

Vitrophanie au MAC/VAL Musée d'Art Contemporain du Val-de-Marne Installation Février/avril 2014 Collectif 1.0.3 & My Name is Wendy Photographies Read more
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