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Hard To Swallow Pills [Concept & Creative Direction]

A hard to swallow pill is a truth or realty that is hard to accept or imagine is true, mainly fueled by denial. It requires lots of self-reflection, confrontation and time to digest these concepts.
The pill mirrors are a tool for people to "face" their hardest truth and "reflect" on them. The visual translation is taking the mirror in the literal context of a pharmaceutical company to reiterate the idea in an eerie context that is equally unsettling as facing our truths.
Teaser video for Hard To Swallow Pills shot by Bory and edited by myself.
Hard To Swallow Pills [Concept & Creative Direction]
Published:

Hard To Swallow Pills [Concept & Creative Direction]

Published:

Creative Fields