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    A poster/ad was needed to support Panadol Joint in Chinese speaking markets.The product allows people with joint pain to keep moving. Understandi… Read More
    A poster/ad was needed to support Panadol Joint in Chinese speaking markets.The product allows people with joint pain to keep moving. Understanding that a single Chinese character means “move ”, we got a Shaolin monk to move into the shape of this character. The resulting visual forms part of the headline and dramatizes the topic of physical agility. Read Less
    Published:
A poster/ad was needed to support Panadol Joint in Chinese speaking markets.The product allows people with joint pain to keep moving.
Understanding that a single Chinese character means move, we got a Shaolin monk to move into
the shape of this character. The resulting visual forms part of the headline and dramatizes the topic
of physical agility.
 
 
Chinese character for  ' Move '.

This highly awarded campaign has won the following:

Cannes Lions Festival (Heatlh) 2015:
Bronze Lion – Print & Poster Craft – Typography
 
New York Festivals' The Global Awards 2014:
Grand Global (Grand Prix) – Best Use of Media: Posters
Global Award – Best Use of Media: Print
Global Award – Art and Technique: Art Direction 
 
Spikes Asia 2014:
Bronze Spike – Healthcare OTC Oral Medicines
Bronze Spike – Healthcare OTC Oral Medicines
 
CLIO Healthcare Awards 2015:
Shortlist – Design
Shortlist – Art Direction
Shortlist – Print
 
AD STARS 2015:
8 Finalists