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    To promote "Select Site", an industrial site preparation service offered by major US freight company CSX, Mullen had the cool idea of creating a … Read More
    To promote "Select Site", an industrial site preparation service offered by major US freight company CSX, Mullen had the cool idea of creating a "layer cake" of the elements that make up the service. Individual layers needed to be created from scratch to represent land, utilities, council approvals, & rail & road access. The majority of the elements were created in 3D with some additional textures added in retouching. The paper was shot in house to match the existing angle & lighting. The water in the pipe, the knocked back background & grass were all created in retouching using images from our EA image library. Agency: Mullen NC Art Director: Adam Skalecki Copywriter: Noah Blinder Agency Senior Art Producer: John Rosato Agency Junior Art Producer: Lillian Zabel Read Less
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