Realising Dreams with Style - Seven Desires
Client: Seven Desires
Industry: Luxury Events
Project duration: 3 months
Industry: Luxury Events
Project duration: 3 months
Brief:
Seven Desires is a luxury events company based in Ibiza and Barcelona. Its focus is on organising memorable events, from birthdays to themed parties, yachts and villa rentals. With an unwavering commitment to confidentiality and efficiency, Seven Desires prides itself on making its clients' dreams come true. This case study delves into the design process behind Seven Desires' visual identity and how it aligned with their vision and values.
Seven Desires is a luxury events company based in Ibiza and Barcelona. Its focus is on organising memorable events, from birthdays to themed parties, yachts and villa rentals. With an unwavering commitment to confidentiality and efficiency, Seven Desires prides itself on making its clients' dreams come true. This case study delves into the design process behind Seven Desires' visual identity and how it aligned with their vision and values.
Challenges:
- Capturing the Brand Essence: Representing the exclusivity, luxury and magic associated with Seven Desires events.
- Differentiation in a Competitive Market: Stand out from other luxury event companies and convey the uniqueness of Seven Desires.
Research and Conceptualisation:
Extensive research was conducted on the luxury event industry, identifying trends and market preferences.
Based on the company's motto, "make a wish", concepts related to magic and dreams were explored.
Visual Identity Design:
Inspired by the idea of a shooting star and the association with wishes and magic, a distinctive logo was created.
Colours and typography were selected that conveyed elegance, closeness and exclusivity, reflecting the vision of the brand.
Implementation and Results:
- The new visual identity was applied across all touch points, from the website to business cards and promotional material.
- The refreshed design helped position Seven Desires as a leading brand in the luxury events sector, attracting an exclusive clientele and increasing brand awareness.
Conclusion:
The design process for Seven Desires demonstrated the importance of capturing the essence of a brand and conveying it through its visual identity. By focusing on magic, exclusivity and elegance, we were able to create a visual representation that resonated with Seven Desires' target audience, helping to drive its success and recognition in the luxury events industry.
