Back in 2020, I had the opportunity to collaborate with the Omnitype team on a comprehensive rebranding project. Our aim was to create a bold and distinctive visual identity that honored their existing brand while injecting a sense of innovation and retro nostalgia. We developed a custom logo with a keyswitch and arrows converging at a central core hub, symbolizing the passionate community of mechanical keyboard enthusiasts. Retaining the prominent use of red, we successfully revitalized Omnitype's brand and positioned them for continued growth and success in the industry.