CHERRY PAPA diaper
樱桃爸爸探索纸尿裤
樱桃爸爸是专注宝宝健康成长的母婴品牌。“探索&陪伴”是这款产品的设计主题。
樱桃爸爸探索纸尿裤
樱桃爸爸是专注宝宝健康成长的母婴品牌。“探索&陪伴”是这款产品的设计主题。
在包装画面上，我们塑造了拟人化的“樱桃宝宝”角色，并且将角色融入到了一幅探索为主题的连环画中，每个画面对应不同尺码的纸尿裤，将呵护、探索、玩耍、成长的概念融入其中，表现了宝宝快乐成长的过程，在销售陈列上富有趣味性，强化了产品的视觉记忆。
与常规塑料包装不同，这款纸尿裤采用纸盒包装，正面底部开口，方便抽拿。背部设计了环套结构，可挂在婴儿床边，从而解决纸尿裤收纳及防尘问题，既为消费者提供了便利，也更加环保。
通过这样的设计方式，不仅体现了品牌贴心呵护、专业健康的概念，也为产品包装赋予了故事内容，引领该领域包装概念化的新方向。
Cherry PAPA is a brand focusing on the healthy growth of babies. “Exploration & Companionship” is the design theme of this product.
On the packaging, we create a humanized “cherry baby” character, and integrate the character into a comic strip that is exploration themed. Each picture corresponds to different sizes of diapers, which integrates the concepts of care, exploration, play and growth, showing the happy growth of the baby. It is interesting on the sales display and impressive in the visuals.
Instead of conventional plastic packaging, the diaper is packaged in a cardboard box with a handy front opening at the bottom. The back is designed with a ring structure, which can be hung on the baby’s crib, so as to resolve the problem of diaper storage and dust prevention, which not only provides convenience for consumers, but also makes it more environmentally friendly.
The way we designed the product not only reflects the brand concepts of intimate care and professional health, but also shapes the story for the product, and leads concept packaging in this field.
