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Acliv, a brand specializing in viruses

Acliv, a brand specializing in viruses
New Visual Identity and Packaging, Total Branding

May 2020 - April 2022

We develop, manufacture, and sell antibacterial antiviral films under the ACLIV brand. In order to visualize and organize the difficult field of viruses into a brand with a professional and understanding, we organized branding using uniform and readable objects.
Key visual

Acliv uses unique symbols and images that express natural elements as key visual images of the brand, based on the keyword "daily life that completely protects against invading viruses and has a system." The brand's design identity wanted to represent the brand's product value using multiple defenses, especially through incremental, intuitive images distributed across the grid.
Brand Core Values & Essence

The core value of acliv represents the brand's attitude and confidence in its customers. In order to give honest efficacy to bring about pleasant change through eradicating viruses in everyday life, Acliv allows customers to attach it to various products and devices that can be applied in their daily lives.
Brand Logos and Symbols

The logo type of Acliv is designed using San Serif font, which expresses the organic connection between each font due to its smooth and luxurious brand image. The virus protection form was constructed based on a 9-dot grid and a combination logo design was adopted.
Brand Color & Material

The color and materials of the acliv were adopted in a process that made it easier to understand the difficult field of viruses. Harmonious and fresh purple and blue are a never-boring combination to create a reliable, consistent and calm image for packaging and branding.
Acliv, a brand specializing in viruses
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Acliv, a brand specializing in viruses

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