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葉石濤文學紀念館
Yeh Shyr-tao Literature Memorial Museum
「葉石濤文學紀念館」位在友愛街上,是一棟二層樓的紅磚建築,建於1925年,是第一座由公部門設立的作家紀念館,目前展出葉老生平、作品與相關文物;前身在日治時期是「舊山林事務所」,負責管理台灣的林務,目前被認定為市定古蹟。建物於翻新過後於一樓增設結合餐飲的複合空間「友愛街8-3號」。透過實地參訪和與負責人的對談過後,我們想從品牌整合的角度補足目前葉石濤文學紀念館遇到的問題。
![museum literary Packaging brand identity garden tainan visual identity tea 디자인](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/96e1dd173369675.64a334b19c2fe.jpg)
![museum literary Packaging brand identity garden tainan visual identity tea 디자인](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/1dc9a2173369675.64a1acf15b4ee.jpg)
透過使用「文學、在地、復古」等關鍵字尋找相關的視覺素材作為設計依據,在標準字的設計上參考大正時期(1912~1926)常見的手繪看板文字,橫豎的寬度相差较小、收尾 的部分切平處理,點的筆劃使用星星則是源於建築內的押花玻璃的十字星花紋,搭配標準字和中文的英文字體選用ひな明朝與Copperplate Gothic
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![museum literary Packaging brand identity garden tainan visual identity tea 디자인](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f944e4173369675.64a3144117867.jpg)
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Literature Museum Tea gift Set 文學花茶禮盒
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靈感取自於葉石濤文學作品中所提及之「花」的題材,結合花茶意象,配合4/23世界閱讀日,製作出一系列文學花茶伴手禮盒。全套禮盒以書籍作為概念貫穿,一書即一茶。 三款茶袋使用各自花朵作為主體,搭配花型與葉子樣貌,相摺而成。
The Book of Garden 花園之書
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根據不同受眾,我們將葉老創作中使用到的著作-《巧克力與玫瑰》、《萬福庵》與《葫蘆巷春夢》的小說節錄成花園之書,除了讓受眾能夠透過閱讀更認識葉石濤的作品、並同時飲用與文章相對應的花茶,也能讓還在猶豫的顧客先入手嘗試。
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![museum literary Packaging brand identity garden tainan visual identity tea 디자인](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a1d29e173369675.64a1b04e75f93.jpg)
![museum literary Packaging brand identity garden tainan visual identity tea 디자인](https://mir-s3-cdn-cf.behance.net/project_modules/1400/facb2d173369675.649f1c0818637.jpg)
此作品為品牌設計課程練習,非官方設計
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✦ 葉石濤文學花茶 ✦ Yeh Shyr-Tau Literary Memorial Museum
✦ 品牌設計 ✦ 包裝設計
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✦Mentor | 陳 芳如 Fang-Ju Chen
✦D | 曾 俊傑 Ockread Tseng / 姚 舒釩 Ballo Yao
✦Special thanks | Cheng-Fan Wang / Kuien Chou
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✦ Thanks for watching !