Colón Serif, the fresh font choice for Teatro Colón's brand and communication, emerges as a direct expression of the theater's essence as "the dream factory."

The primary objective was to design a typeface that embodies a mode of expression, imagination, and creation. It sought to capture a voice that not only reflects the institution's commitment to excellence but also maintains a strong connection with the audience. This voice carries a rich historical heritage while remaining open to adaptability and evolution. Through its diverse range and unique characteristics, it achieves a distinct and unparalleled tone.