Britewash Laundry Detergent
Branding, Packaging & Brochure Design
I call my visual brand direction for Britewash Laundry Nostalgic Urban Sustainability, and I think the overall brand, package, and brochure captured the target audience: young, urban, and environmentally conscious. The color scheme uses orange, purple, and green, bold colors that would pop on shelves. The logo uses Synthemesc, a playful font that pairs well with Flame; they both have a modern and nostalgic look. The color palette for the logo is a gradient of darker purple and orange, and the wavy font and colors are excellent for representing the idea of both nostalgic tie dye and a rinse cycle. Photography of a spinning washing machine, abstract bubbles, cool younger people sitting on washing machines, and cardboard were chosen to complete the design and fit the overall brand's urban aspect. Finally, the box and brochure are shown with a textured cardboard background representing an eco-friendly, sustainable theme.
