起風-只留這片刻的的寧靜
As the wind rises, it leaves behind a moment of tranquility,
2023年起風 ，茶葉禮盒包裝
品牌理念｜風，景茗茶系列
在阿里山的茶園、群山和雲海的孕育下，誕生了一杯優質的茶。創意的靈感源自阿里山著名的小火車，在火車窗戶中觀賞連綿的山景和雲霧繚繞的美景。這時，品茶者可以沉浸在這片清幽的世界中，在庸俗的煩惱中解脫出來，就像一個旅人搭上小火車展開一場山中之旅，品味大自然給予的平和與清新。在旅途中，車窗外展現出阿里山多變的風光，雲霧和陽光交疊，彷彿群山和風共舞，溫暖的呼吸向我們招手，邀請我們分享這美好時刻。
禮盒包裝採用了阿里山小火車窗景的設計靈感，開啟禮盒就可以近距離欣賞阿里山的美麗景色。此外，禮盒還附帶可替換的景觀圖片，展現出不同季節的景色和氛圍。而單獨包裝的茶盒設計則使用了風的流動的線條，呈現出茶園、群山和雲海的壯麗景色。茶盒還可以自由排列，展現出不同的山中風景。設計希望通過這樣的手法將這片刻的寧靜刻畫在包裝設計中展現給每位消費者。
The Wind Rises Tea Gift Box Packaging - 2023
Brand Concept｜The Wind, Scenic Tea Series
Nurtured by the tea gardens, mountains, and sea of clouds in Alishan, a cup of premium tea is born. The creative inspiration comes from the famous Alishan Forest Railway, where one can admire the continuous mountain landscapes and misty beauty through the train windows. At this moment, tea enthusiasts can immerse themselves in this serene world, escaping from mundane worries, just like a traveler embarking on a mountain journey aboard a small train, savoring the peace and freshness bestowed by nature. During the journey, the changing scenery of Alishan unfolds outside the train windows, where clouds and sunlight intertwine, mountains and winds dance together, and the warm breath beckons us, inviting us to share this beautiful moment.
The gift box packaging draws inspiration from the window view of the Alishan Forest Railway, allowing one to appreciate the beautiful scenery of Alishan up close when opening the box. Additionally, the gift box comes with interchangeable landscape pictures, showcasing different seasons' views and atmospheres.
The individually packaged tea boxes feature flowing lines that depict the magnificent landscapes of tea gardens, mountains, and the sea of clouds. The tea boxes can be arranged freely, showcasing different mountain scenery.
Through such an innovative and artistic approach, the design aims to capture and depict this moment of tranquility. The packaging design serves as a medium to present this experience to every consumer, allowing them to feel connected to the serene ambiance of Chiayi County and the scenic wonders of Alishan.
