In the book, Social Psychology by David G. Myers (2010), the term bystander effect is defined as follows:
“The bystander effect or Genovese syndrome is a social psychological phenomenon that refers to cases where individuals do not offer any means of help in an emergency situation to the victim when other people are present.”
The aim of the project was to promote awareness of the Bystander Effect by directing the viewers to the Facebook page where users could spread the word, share and discuss about the Bystander Effect.
Awareness Super Force was a fictional group of super-heroes created to brand the movement.
