As an independent and volunteer run music festival, the organisation needed to make an impact with a younger audience and demonstrate the vibrant community which exists around their performances. My solution translates this story into a colourful, impactful identity which puts audiences at the centre.

Playful interactions of colour and photography are created for each new season. 

Stunning photography from the Hobart Town Hall ballroom is combined with the new graphic language to bring warmth and texture into the identity.

Photography provided by performers is disparate and often inconsistent in style. A flexible system built around the harmonisation of these images creates a cohesive framework for all communications. As a result, the organisation can create more impact with a streamlined campaign around festival season.

A major piece of the brand refresh includes a new digital home for the festival. I pitched, designed and developed a lively concept which shows the breadth of community and activity around the events — bringing together performer, audience and stakeholder interviews, as well as important performance and booking information.