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The new corporate design for landscape architects RMPSL presents itself as a straightforward wordmark applied to a new colour system with a focus on coherent typographic design. The design conveys order and simplicity while embodying a modern and dynamic aesthetic. The graphic system is complemented by a subtle colour palette inspired by nature and the environment. The clear and accessible design creates a calm but clear presentation stage for the diverse services and content that RMPSL communicates.
The new corporate design preserves the firm’s design tradition, but at the same time represents a change for the future. A word mark / branding is charged with the most diverse associations. The newly created animated wordmark plays with this fact and takes it further: the logo (or RMPSL) is more than just the abbreviation of the founders’ names, but reflects a variety of values, principles, messages, etc. and thus answers the question: “What does RMPSL actually stand for?”.
![logo visual identity Corporate Identity business card letterhead simple minimal brand identity Graphic Designer](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/477dc9173174531.648b70452c3bc.jpg)
![logo visual identity Corporate Identity business card letterhead simple minimal brand identity Graphic Designer](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ca2b31173174531.648b70452d3e2.jpg)
![logo visual identity Corporate Identity business card letterhead simple minimal brand identity Graphic Designer](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/581591173174531.648b70452abac.jpg)
![logo visual identity Corporate Identity business card letterhead simple minimal brand identity Graphic Designer](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ccd434173174531.648b704529bae.jpg)
![logo visual identity Corporate Identity business card letterhead simple minimal brand identity Graphic Designer](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5a67a0173174531.648b70452b908.jpg)
![logo visual identity Corporate Identity business card letterhead simple minimal brand identity Graphic Designer](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/36c0b2173174531.648b743277e09.png)
![logo visual identity Corporate Identity business card letterhead simple minimal brand identity Graphic Designer](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9e3933173174531.648b704528796.jpg)