Aim
- Encourage Hong Kong people and visitors to discover the good stuffs of Hong Kong
rather than focus on earning money
- Show Hong Kong is a good place and increase positive energy in Hong Kong
- Encourage Hong Kong people and visitors to discover the good stuffs of Hong Kong
rather than focus on earning money
- Show Hong Kong is a good place and increase positive energy in Hong Kong
Concept
Process
Neon light typeface
Signs of 20 must-know Hong Kong restaurants
Geometry
Neon light typeface
Restaurants’ sign
Hong Kong buildings and street view created by isometric grid
Campaign signature
- A simple logo in this campaign
- Not to be more attractive than the restaurants signs
- Use the neon light typeface that I design to be the logotype
- A chopstick and a spoon to represent Chinese (Hong Kong) restaurants
- Not to be more attractive than the restaurants signs
- Use the neon light typeface that I design to be the logotype
- A chopstick and a spoon to represent Chinese (Hong Kong) restaurants
Applications
Poster
Poster
With the restaurants' descriptions
Book
With the restaurants' details and stories
Packaging and postcard
With the restaurants' information and descriptions
Website
Card and sticker
Stick the stickers on the card to show your favourite Hong Kong restaurants
Badge
Magnetic sticker
Facebook page
Advertising
Website
Mtr
Final
