... an interactive, multi-media collaboration.
My stylist Christian Stemmler / Bigoudi proposed that we should approach fashion designer Michael Sontag who's interest in new media & technology and proved to be a perfect match for this guerilla campaign.
Modeling agency Viva was an valued partner and the beautiful Nastasia Koechy was a great choice for us, being a modern cutting-edge type girl who really fit into Michael Sontags universe.
My dear friend and longtime collaborator Tony Lundström, proved once again that his intrest in creating an image and telling a story goes well beyond hair & make-up and Tony was essential in every aspect of this project.
Anne Kotte at WeLoveArtbuying was overseeing the whole project together with Marc Lethenet from Leica providing support for all my different and sometimes "off the wall" ideas, Thank You !
Occupying the space where art, photography and digital technology meet and mix this event made use of both the latests digital technology such as QR codes as well as re-assuringly old-school technology such as flyers on the street & temporary tattoo's...
Video by: Per Zennström / perzennstrom.com
Stylist: Christian Stemmler / Bigoudi
Hair&Make-Up: Tony Lundström / Mika's
Model: Nastasia / Viva
Sound: Juliana Hodkinson
Solar flare imagery: NASA