The brief was to re-invent the appearance and style of Tango's drink packaging and give their products a more contemporary twist. Tango wanted to change their style to widen the scope of their target audience. By changing the focus from young children to teens.
Taking the step away from graffiti inspired packaging seemed the perfect start. By giving the labels a modern and classy look, I believed young teens wanting to appear more grown up would prefer to drink something that stood out on the shelf. Also adding excitement to the flavours by adding descriptive words also gave the product more of a pop than they originally would have.
