Leanne Allen's profile

Portfolio - Leanne Allen

About me
I am a highly-experienced graphic design professional with a keen passion for illustration, animation and UX design. For over 17 years, I’ve led a wide range of design projects, managing the corporate brand identity and designing materials for a variety of formats both digital and print. See examples of my work below.
Mobile app design
Animations
Infographics
Illustration
Literature
Campaigns
Switch to a meter campaign (adverts on bills, website, social media and bin lorries)
Water saving campaign (billboards and kiosks)
Electric van livery
Photography
Logo design
UX design
Coursework problem statement: A new hotel business are looking to create an online booking experience that is simple, accessible and based on a deep understanding of their target users.

Task: To design a new website that focuses on the booking process, specifically how users search for and book hotel rooms.

Examples of the stages of the UX process I went through to get to the solution:
Research
Analysis
Design
Prototype
Scenario
Booking direct with hotel (not aggregator website)
Check in: 22 April 2022
Check out: 26 April 2022
2 adults
With breakfast, chosen at the booking summary/add-on stage.
Pay online option

Wireframing
Portfolio - Leanne Allen
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Portfolio - Leanne Allen

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