This project explores the expansion of the Letraset brand to include a specialty line of fine art supplies. Creo by Letraset is rooted in the company's rise to popularity with dry transfer letter sheets (including their Lorem Ipsum filler text) — but instead of taking the hand-made touch out of the project, we're adding it back in. The icon set focuses on the actions of the products inside as they are used by the artist. Further emphasizing the product-artist connection is the artwork that functions as the backdrop for each product's packaging; the supplies themselves were used in some way to create that piece of art.
