Introducing Karis Lee Fitness, a talented life style coach and personal trainer  based in Los Angeles, California. 

A customized logotype has been designed featuring clean simple lines with a minimal feminine color scheme. The lotus logo represents grace which is also the meaning of the clients name "Karis" giving the brand a unique visual characterization. 

The color palette chosen is chic and elegant, featuring pink, gold, and onyx black. These colors are interchanged in all stationery and visual materials, creating a dynamic and versatile identity.

The new brand identity perfectly encapsulates the essence of KLF, a young fitness coach that wants to stand out in the ever changing wellness industry.