Đặc Biệt is a New Zealand food brand that aims to engage Vietnamese-
Kiwis to connect with their culture through the language of food.
The Vietnamese language is declining in the younger generation of Vietnamese-Kiwis. This makes it difficult to feel connected to their heritage with that verbal and physical disconnect. Đặc Biệt roots their products and values in communicating Vietnamese culture through the language of food.
Đặc Biệt
Vietnamese translation meaning “Special.”
Commonly used when referring in restaurant menus for dishes that include a various
combination of ingredients.
combination of ingredients.
Pronounced daak•bee•it
