I designed this advertorial to encourage people to visit Calverley Grounds when the ice skating rink is there. For the third successive year, the open air ice rink returned to Tunbridge Wells, in the natural amphitheatre of Calverley Grounds. The rink was open seven days a week from Friday 22nd November – Sunday 5th January 2014. The website http://www.tunbridgewellsatchristmas.com/ says ‘Visit this fantastic town centre location and enjoy a skate with family and friends. Non-skaters can indulge themselves with a hot chocolate or a warming glass of mulled wine while they shop at the traditional chalets or watch the festive fun unfold on the ice.’
The main strengths are the photos I took because they are colourful and eye-catching. The typeface I used, Halis Grotesque, means “pure, clean.” http://www.myfonts.com/fonts/ahmet-altun/halis-gr/ Halis Grotesque is quite striking, modern and trendy.
I kept the design minimal so it doesn’t look tacky. I also wanted to invoke the Christmas spirit, without resorting to clichés and imply a lifestyle by showing a delicious chocolate treat and mentioning mulled wine. I showed the pink and blue tree to invoke the idea of the surroundings being transformed into something you would never normally see in nature.
I think it looks simple and modern and would appeal to the audience.