Brochure Project: Redbull Cliff Diving
Beginning Sketches:
Process:
I began this project by sketching out my ideas for sections and the layout of images and text in this brochure. I had recently seen the Redbull Cliff Diving World Series in Seaport, Boston. This event sparked my interest. I thought it was a dynamic and somewhat niche topic to introduce through my portfolio. After researching, I completed my first draft of the brochure. I included an anecdote from the performance I saw, a summary of cliff diving, and an explanation of the Redbull World series. I formatted the type so that each section stayed within specified borders, making the brochure easier to follow and read.
After completing my first draft, I received feedback that my title page was not very dynamic. Without the Redbull logo, it was hard for viewers to tell that this brochure was associated with the company. As a result, I experimented with the Redbull Diving logo until it worked well with my photo. I continued to edit the text to eliminate typographic errors like widows. I also added my sources via QR codes. Lastly, I rendered this document as a brochure mock-up to create a more polished and lifelike feeling.
Final Product:
