Alessio Vidal is an italian designer and gallerist working for the modern sculptures department of the Berengo Fine Arts company, well-known worldwide for producing unique blown and molded Murano glass masterpieces, designed from artists all over the globe.
One night he woke up in the middle of a surrealistic dream, made of puppets, where the reality was doing the opposite of everyday's life.
So he came up with this great idea, contacting a staff of professionists to make a fresh new brand and give life to this amazing nasty world.
The concept of the main character, the Freaky Foolish Bunny ©, aim to give amazing powers and naughtiness to a sweet rabbit, armed with a wide range of weapons. An antihero, in a loony world, in a barber shop.
The first sculptures, realized from Alessio roughs and concept, were blown in a limited edition of 3 masterpieces, 50cm tall, signed on ruby glass from the Meastro Silvano Signoretto in Murano, Italy.
Now it was time for Alessio to make the all globe appreciate his world, so after getting in touch with Marco Natolli, graphic designer and illustrator, he came up with the idea of branding this world, starting from the Foolish Bunny. Therefore Marco studied the proportions of the body, made more sketches and gave life to the character.
Nadia D’Agnone is a designer, researcher, and instructor. Starting from Marco's illustration and grids she carefully builted a 3d model of the Bunny using the 3d nurbs technique.
This model will be used to make toys and gadgets.
Some of the rabbit weapons, designed by Marco.
Aureal proportions, a grid, an the perfection of simple things at any format, support and size. This logo does not only represent the foolish bunny, but will be registered internationally for the main brand. What about Marco's design ? ;)
Here we go with merchandising, working on the perfction of lines for embroidery on polos and caps.
Some more concepts of Alessio, made real from Marco's illustration. We are carefully working on this 3d models too, and interacting all characters in this amazing world with the most insane ideas. See you soon guys.
