Promotion of monuments in Żywiec (town)
visual promotion
Żywiec, is a town situated in south of Poland. It is very famous with beer and beautiful nature and sorrundings. Unfortunetly promotion of monuments, which are a very important part of towns history, is totaly neglected.
Aim of this project is to remind their inhabitants and tourists in simple and attractive way, of importance of this historical buildings. Modern simple symbols, confronted with old litographies of this monuments (from XVIII century) make it more interesting than showing photos from present.
I would like people also to remember those simple shapes of symbols, so that they were able to easily find them in public space.
For this campaign all visual promotion materials where designed. From posters, leaflets, brochures, tickets, postcards, signposts, etc. All colours and system of symbols, where selected with reference to real colours and shapes of buildings.
I would like people also to remember those simple shapes of symbols, so that they were able to easily find them in public space.
For this campaign all visual promotion materials where designed. From posters, leaflets, brochures, tickets, postcards, signposts, etc. All colours and system of symbols, where selected with reference to real colours and shapes of buildings.
