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Brand Book Fjällräven – Analysis & Service Design

This group project was part of the master's course "Advanced Product Design, 12 hp" during the Spring term of 2023 at KTH Royal Institute of Technology. The course was conducted in several modules – Human Centered Design, Design Research, Branding and finally an individual design project based on the findings from previous modules. The following Brand Book is the result of the Branding module.
Brand Book Fjällräven – Analysis & Service Design
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Brand Book Fjällräven – Analysis & Service Design

Published: