HANYUL
PURE ARTEMISIA CALMING WATER CREAM
COLLECTION KIT
Soft but Strong.
This is the seeding kit for HANYUL’s newly renewed “Artemisia Calming Water Cream”. HEAZ designed the structure of the kit to intuitively convey the product message of “Soft but Strong”. The product’s image is soft and gentle, but contrary to this initial impression, the skin firming effects of the product becomes amplified the more it is applied. This duality is brought to life by the contrast of the designs once the perforated edges are peeled to open the packaging.
The exterior of the kit has an overall simple and clean mood, with convex embossing and green foiling as focal points.
The interior showcases a refreshing image of a young mugwort plant while displaying the key message of the product, allowing a clear dichotomy between the external and internal aspects.
Client. Amorepacific
Year. 2023
Brand Location. South Korea
Division Creative Director. Sungyoon Kim
Art Director. Jinsung Yang
Designer. Jiyoung Hong, Chaelin Yoo
Photographer. Junghun Yeom
Year. 2023
Brand Location. South Korea
Division Creative Director. Sungyoon Kim
Art Director. Jinsung Yang
Designer. Jiyoung Hong, Chaelin Yoo
Photographer. Junghun Yeom
