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    agIdeas is one of the longest running and most highly respected design programs in the world. During 3 days the foremost creative minds on the pl… Read More
    agIdeas is one of the longest running and most highly respected design programs in the world. During 3 days the foremost creative minds on the planet, their ideas, their products, services and their processes are up on stage. Speakers span across many disciplines and include communication designers, industrial and product designers, branding and identity designers, interactive and multimedia designers, built environment designers and many more. It all started from a M.C. Escher quote, that was our only brief and from there everything else was built. We wanted to create an interactivity inside the viewers mind to represent complex process of the human thinking. Absurd word combinations create an unceasing relationship between them, where the viewers will find themselves going up and down trying to find an impossible connection between the words. These represent the path where our ideas go through when we constantly submit them to the process of checking between our rational side and our emotional or gut feeling side. Therefore a striking branding style was design, based on simplicity and surrealism. Building a communication system to cut throught all the noise from other events that happen in Melbourne at the same time of the year. With a very timeless graphic design appeal. All very absurd. Photography Studio shots by Mark Lobo ( Foliolio ) Event photos David Simmonds Read Less
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It all started from a M.C. Escher quote, that was our only brief and from there everything else was built. 
We wanted to create an interactivity inside the viewers mind to represent complex process of the human thinking. 

Absurd word combinations create an unceasing relationship between them, where the viewers will  find themselves going up and down trying to find an impossible connection between the words. These represent
the path where our ideas go through when we constantly submit them to the process of checking between our rational side and our emotional or gut feeling side. 
 
Therefore a striking branding style was design, based on simplicity and surrealism. Building a communication system to cut throught all the noise from other events that happen in Melbourne at the same time of the year. With a very timeless graphic design appeal. All very absurd.
 
 
 
agIdeas is one of the longest running and most highly respected design programs in the world. During 3 days the foremost creative minds on the planet, their ideas, their products, services and their processes are up on stage. Speakers span across many disciplines and include communication designers, industrial and product designers, branding and identity designers, interactive and multimedia designers, built environment designers and many more.

Photography
Studio photos & Ambient Branding photos by Mark Lobo ( Foliolio )
Event photos by David Simmonds
 
Creative Direction at Cato Brand Partners