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    About

    Athlete registration interface.
    Published:
PROJECT
Athlete Registration Site
 
CLEINT: TruAthlete - US
INDUSTRY: Sports
STUDIO: Score and Ten - US
ART DIRECTOR: Chad Syme
UI / UX / IXD: Chad Syme
DEVELOPER: Steve Pigott
The organizers of TruAthlete were quickly approaching the date of their one day tri-sport competition and were without a functional site to handle athlete and team registration. It was critical that the registration interface go live as soon as possible in order to begin generating revenue to support event costs.

During a review of their existing logo and visual identity I determined that it would be greatly beneficial to start from scratch and redevelop the visual brand of the organization. The refresh was taken in a direction that presented a tone of premium sports brands and extreme athletics. A triangle was chosen to symbolize the three sports and incorporated into the logo and throughout the site.