Vida Veg produces 100% vegetable foods (exclusively). For the 2023 Easter campaign they wanted to promote their delicious vegan chocolate mousse on social media with an animated film. The intention was to evoke the idea that everybody can enjoy Easter, even those who are lactose intolerant, and also show that in Easter, more important than eating chocolate, is sharing the moment with our loved ones.
Client: Vida Veg
Concept Art: Gui Cavalcanti
Character Design: Gui Cavalcanti
Animation: Pedro Ryan and Gui Cavalcanti
Background Art: Jotta Andrade