This conceptual advertising project Frutti Health has a goal to build awareness about the health benefits that come from the consumption of fruits promote by the Canada’s Food Guide.

The campaign has unlimited possibilities to feature every fruit as needed in a form of an infographic. 

To keep the infographics engaging and easy to understand, designer goal was to use well-balanced color palette to build information hierarchy and catchy vitamins source products illustrations on a cutting board to give a feeling of joyful lifestyle.