ANCHOR'S AWEIGH CO.
We want our coffee brand to inspire adventure. Our passion lies in travel which inspired us to bring together awesome ingredients from all over the world and blend them into new and energizing drinks that wake people up. We want to motivate people to find their passion and go after their dreams. Every morning can be the start of a new adventure, we want to provide delicious, energizing drinks and a genuine smile to set it off right.
Develop name and identity to introduce a new Brooklyn based lifestyle coffee brand. Name and identity must convey a strong, trustworthy brand with longevity. Design needs to reflect a modern, bold, and inspirational approach to this industry with artistic elements. Overall brand experience needs to be authentic, aspirational, approchable and inviting, and premium.
Ideation, naming, brand identity + strategy, tone / voice, product design, packaging design, and web design.